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CONSCIOUS MATERNITY LABEL DESIGNED IN AUSTRALIA

Clothing Mama's with confidence

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Bump Friendly & Breastfeeding Garments

Designed in Australia and ethically handmade in Vietnam, these bump and breastfeeding garments are designed to bring joy to all Mama’s.
Motherhood is a special journey and we see it as privilege to clothe you in this time.

Discreet breastfeeding zip

Breastfeed with confidence anywhere, anytime thanks to the unique u-shape zip. 

Adjustable tie waist and pockets

Adapt the waist to suit how you’re feeling, whether pregnant or post-partum. Deep pockets for your Mama supplies. 

100% recycled linen

We rescue fabric before it goes to landfill and give it a second chance in life. So you’ll not only feel amazing, but empowered that you're playing your part. 

We know our seamstress by name

Ethical production is a non-negotiable for us. Our heart is to empower women at all stages, from the seamstresses to you. We speak to our seamstresses in Vietnam regularly and love working alongside them. We ensure they are provided with a safe working environment and paid an above living wage.

Australian run small business

More about us

Absolutely beautiful dress! Comfortable, flattering and practical! A must have in your wardrobe!

Em

One of my favourite pieces in my closet! Perfect to dress up or down and looks so fab in photos! Really really flattering and love that it's feeding friendly. 

Megan

I love this dress so much. It’s gorgeous and so beautifully made. It feels amazing quality and I absolutely love the zips for easy breastfeeding access. Can’t wait to breastfeed my new bubba in this gorgeous dress real soon.

Alicia

This dress ticks all my boxes, love it so much! The practicality and design are so well thought out. It's super flattering and versatile for so many seasons of motherhood. Love that I'll get so much use out of this dress for years to come!

Bek